Simple Tips To Avoid Internet Attacks

Do you want to know some simple tips to avoid attacks on the Internet? At IBSOE we give you the information thanks to the Online Cybersecurity Master taught on our Campus.

Can you imagine a whole day without Internet? What devices could you not use? What consequences could it have on your work, family, friendships, activities, etc.? It must be recognized that the Internet has become an indispensable tool for modern life and, simultaneously, it is a space invaded by malicious links, Trojans, and viruses.


Dangers lie in wait for all internet users. On many occasions, we are not aware of them because they have become something habitually or because we do not even consider what may happen.

With just a glance at any information medium, we can find news regarding data leaks, cyberattacks, device espionage, Internet scams, etc., and being unprepared makes us more vulnerable than ever. Therefore, we need some guidelines to help us stay alert and safe when we connect to the internet.

Hence the importance of taking into account these simple tips that we share in this article so that you can minimize the risk.

Update the Software

You must accept the suggestion of updating a new version as soon as you receive it, in addition to some improvements, bug fixes and security patches are installed that make it difficult for hackers to take advantage of system vulnerabilities.

Use an Antivirus and Firewall

It is a way to detect and eliminate “malware” from computers. It is always important to install antivirus from a reputable vendor. Not all those offered on the internet are reliable.

Use Strong Passwords

Only long passwords that are not easy to guess are really secure, especially if you combine words with numbers and signs or symbols. It is also advisable to use a different one for each account and not to expose our passwords in any visible place.

Sign Off

Any program that requires a password login, when you are finished using it or even when you are not present, it is important to log out!

Back-Up Regularly

If you are the victim of a ransomware or malware attack, it is very useful to be able to restore the last data backup or have your documents and relevant information on hard drive partitions other than the operating system partition.

Use Secure Connections

If you connect to a public Wi-Fi network, you must first use a virtual private network (VPN). In this way, communication is encrypted and access to cyber threats is hindered.

Be Wary Of Unidentified Profiles Or Users

The use of false profiles whose sole objective is to access the personal data of other users is becoming more and more common.

This is easy to identify in social networks since they usually contain inconsistencies that can make you suspicious: receiving emails from users you do not know, who invites us to click on a link, messages that promise to make us win large amounts of money, that point out the winner of a raffle in which you did not participate, or even to recover a package that has not arrived at its destination.

Protect All Your Devices

It is important that every device is protected with a minimum PIN or password in case we face theft or loss of it. Another technique is the configuration of facial recognition (use only 3D facial recognition), fingerprint, and iris … Whether it is mobile phones, tablets, or PCs, a secure login as basic protection is an absolute necessity.

Turn Off Smart Devices When Having Confidential Conversations

Haven’t you ever wondered why advertising appears for something you haven’t searched for on the Internet? Smart assistants like Alexa, Siri, or Google Assistant “listen”. It is true that it is not comfortable at all to have to turn off all the phones, speakers, and televisions when you have important things to talk about, but it is something that you should know or at least take into account.

Cover The Webcam Of Your Laptop Or Pc

And as a last piece of advice, cover the camera when it is not being used, it can save you from some displeasure, in the event that a hacker infects your computer. Experts in combating cybercrime recommend taking this simple measure, especially on computers that we can have in our room or for private use.

If you keep these basic tips in mind, you will be much more protected and you will avoid later problems.

Why Is Marketing The Future?

I could easily answer the question that titles this article, claiming “Marketing is the future because it is the present”…

I would also be able to answer this question in a simple way, saying “Marketing is the future because it is the best thing yet to come in companies” …

But people who know me know that I don’t even like easy things, much less simple things, which is why I want to bring you this article with a somewhat more complete view of the answer.

In 1902 the Berlin metro was inaugurated, the “Sociedad Madrid Club de Fútbol” (currently Real Madrid) was founded, and famous personalities such as Luis Cernuda and Rafael Alberti were born, but it was also the year where the word Marketing was used for the first time. Specifically, it was at the University of Michigan at the hands of professor ED Jones.

But the discipline had to wait nine years to become “autonomous”, an independent subject given its relevance and strength for the business.

Those were other times, and Marketing was only used in commercial actions for profit, and in a basic way, it was in charge of product and production, until then.

Much has happened since then. More than 118 years in which this matter “has grown fat”. But they have been “kilos” of wisdom, of adaptability, of knowing how to recover from intrusiveness, from the attempts to be a cross-cutting subject, but without sufficient strength as other areas within the company had (and have).

And given this brief explanation of its past… why is Marketing the future? It is because it is market research, it is information for decision-making, it is digital because it has mutated in record time to other possibilities, to other formats… Marketing is not only here to stay, but possibly, if it did not exist, it would have to be invented.

The future of the company passes through your hands. In my two decades as a professional, I have always seen how Marketing has been undervalued. As the first victim in a crisis. As it is the “first change” of that coach who “plays” at being an entrepreneur… Sadly it is so, it is the first leg that is cut in bad times, although, to be optimistic, in less and less volume.

The Marketing of 2020 is not that of 1902, much to be thanked for, but it is not the same. It does not have the same focus, its “tentacles” extend in more directions, it has satellite disciplines such as advertising, communication, Content Marketing, Inbound marketing… Now it is stronger, it has a whole team “that plays for it” .

But do you know why Marketing is really the future? Because we have already realized that it is a capital tool to innovate more in the client. There has always been innovation in the service, in the product, but Marketing allows to do the same directly with the client, and as you well know, this must be the “core” of any company.